Turn complex pricing and configuration into faster closed deals
Control catalogs, pricing, and configuration in one system. Guide every quote through a consistent, conversion-focused pipeline.
Manage CPQ and CRM in one connected flow
Start with the sales bottleneck that costs you the most time. Then connect configuration, pricing, quotes, accounts, and pipeline in one system.
CPQ
Control how products are configured, priced, and quoted. Keep every commercial offer accurate, consistent, and sellable.
Product catalog
Manage products, variants, attributes, and catalog visibility from one central source.
Configuration engine
Guide users with templates, rules, dependencies, and built-in validation.
Advanced pricing
Apply price books, formulas, adjustments, and pricing conditions with control.
Configuration simulation
Test rules, constraints, visibility, and pricing before sales teams use them.
Quote and order flow
Move configured offers from intake to proposal, negotiation, and outcome.
CRM
Manage leads, accounts, workflows, and pipeline activity. Keep every customer interaction connected to revenue.
Accounts and leads
Unify customer records, lead data, notes, groups, and commercial history.
Lead capture
Capture incoming leads, connect them to the right account, and route the follow-up.
Customer segmentation
Build customer groups based on real behavior and see who belongs in each group.
Sales workflows
Automate approvals, review tasks, follow-ups, and pipeline actions.
Commercial dashboards
Track funnel movement, revenue trends, account growth, and sales performance.
Product
Core features. Everything you need to manage complex products, pricing, customers, and deals in one connected platform.
One commercial system from product setup to closed deal
Reforce connects CPQ and CRM capabilities on the same data model. That means fewer handovers, fewer pricing errors, and a cleaner path from lead to revenue.
Comparison
Before
Product structure
Before
Product data is scattered across files, tools, and storefronts.
Reforce
One source for products, variants, catalogs, and visibility.
Offer validation
Before
Sales depends on manual checks to configure valid offers.
Reforce
Guided configuration with rules, dependencies, and validation.
Pricing logic
Before
Pricing rules are copied, adjusted, and double-checked by hand.
Reforce
Controlled price books with formulas, scopes, and conditions.
Quote creation
Before
Quotes are built manually with room for errors and rework.
Reforce
Connected quotes with configurations, pricing, and totals.
Customer context
Before
Customer and deal context is split across disconnected systems.
Reforce
CRM keeps accounts, leads, pricing, and history together.
Commercial visibility
Before
Reporting takes exports, spreadsheets, and manual cleanup.
Reforce
Live dashboards show pipeline, revenue, accounts, and products.
Reforce
Reforce
One source for products, variants, catalogs, and visibility.
Reforce
Guided configuration with rules, dependencies, and validation.
Reforce
Controlled price books with formulas, scopes, and conditions.
Reforce
Connected quotes with configurations, pricing, and totals.
Reforce
CRM keeps accounts, leads, pricing, and history together.
Reforce
Live dashboards show pipeline, revenue, accounts, and products.