Lead capture for inbound forms, JSON payloads, and workflow-ready intake
Receive external form or JSON submissions into Reforce with endpoint secrets, payload mapping, account matching or creation rules, tag handling, and workflow triggering.
Inbound capture layer
Lead capture gives teams a structured inbound intake system where forms, JSON payloads, and acquisition sources feed directly into Reforce instead of disappearing into disconnected tools.
Feature
Lead capture
Designed for teams that need external intake to arrive with mapping, source context, and workflow readiness already attached.
[/1] Intake model
Multi-source
Each inbound channel can represent a website, form family, or external JSON source with its own controls and mappings.
[/2] Capture method
Mapped
Payload mapping converts external form or JSON fields into CRM-ready records without rebuilding the backend flow.
[/3] Routing context
Triggered
Tags, matching rules, and workflow triggers make it easier to distinguish why the lead came in and how it should be handled next.
Turn scattered external submissions into one workflow-ready inbound funnel
Lead capture becomes more useful when every submission carries source context from the start. Secrets, mappings, matching rules, and tags make inbound leads easier to route and act on inside the same commercial system.
Reforce lets teams define inbound channels for websites, forms, or external JSON sources, then control how each submission enters the CRM. Endpoint secrets, allowed origins, payload mapping, and account matching or creation rules help standardize intake before humans touch it.
Because each channel or entry can apply tags and trigger workflows automatically, the incoming lead already carries source and intent context. That makes follow-up, routing, and reporting cleaner than relying on generic form submissions without structure.
External forms or JSON payload intake
Secrets, origin controls, and mapping rules
Automatic tags by channel or entry point
Cleaner lead routing into CRM workflows
Typical ways teams use channels
Website conversion paths
Run contact, book demo, and newsletter forms on one site while keeping each submission type distinct inside Reforce.
Mapped partner or integration intake
Receive external partner or system payloads through secure endpoints and map them into the same CRM structure as form submissions.
Lead triage and handoff
Use source-aware tags and workflow triggers to decide how inbound leads should be prioritized, routed, or turned into downstream commercial work.
See it in action
Make commercial structure easier to launch
Use Reforce to connect catalogs, configuration, pricing, and customer execution in one workflow teams can actually trust.